Email

Company/Organization Name

Company Tagline

Company's Mission Statement

This is a sentence or two that explains your company's goals. It should give hints to what you organization is and why it exists.

What makes your product/service stand out from the competition?

List 5 words that represent your brand.

How do you solve your customer's problems?

This should summarize why someone should buy your product or invest in your services.

What colors represent your brand?

What colors would you like to NOT see?

What attributes and/or emotions do you want associated with your brand?

What attributes and/or emotions would you NOT want associated with your brand?

How would you describe your brand to a friend?

How would you describe its style?

What other brands would be its friends?

Where would your brand hang out?

What else do you think would be beneficial for the designer to know about your brand or style?

share your favorite logo styles, any vision you may already have for your logo, etc.

Branding Questionnaire